Catherine Fruhauf – Speaker at DoceboInspire

Catherine Fruhauf

Global Manager Retail Training, ECCO Global Sales B.V.

Biography

Cathérine Frühauf is heading up the Global Training Department at ECCO. She is specialized in developing tailor-made training strategies for Luxury and Premium companies. With her Product &Development background, 12 years of international experience in retail and training she loves to enable people in her daily work. A LMS is a people development strategy which is as engaging as a successful social media platform, as effective as the best e-commerce and as unique as the company and the learners are. User experiences, relevant content, real-life interactions and right KPI’s are the key to a successful contemporary LMS platform. At ECCO she applies her experience and is currently rolling out the platform on a global level with newly elaborated content, which has the goal to offer the retail employees a motivational development path and creating a change of behavior in the stores service approach.