Cathérine Frühauf is heading up the Global Training Department at ECCO. She is specialized in developing tailor-made training strategies for Luxury and Premium companies. With her Product &Development background, 12 years of international experience in retail and training she loves to enable people in her daily work. A LMS is a people development strategy which is as engaging as a successful social media platform, as effective as the best e-commerce and as unique as the company and the learners are. User experiences, relevant content, real-life interactions and right KPI’s are the key to a successful contemporary LMS platform. At ECCO she applies her experience and is currently rolling out the platform on a global level with newly elaborated content, which has the goal to offer the retail employees a motivational development path and creating a change of behavior in the stores service approach.